So you’re ready to take a more process approach in your marketing efforts, but you’re not sure where to start… You’ve come to the right place. Marketing strategy must come before tactics.
From overall characteristics about ideal clients to logistics about measurement and offers, these questions walk you through the steps you should take prior to hitting “go.” For example, it may help to know that your clients real problem is cash flow and the value they get from your solution is getting paid faster. Bottom line: the goal of a marketing strategy is to increase business and grow awareness of your organization.
We have 10 questions to ask before creating your marketing strategy.
